homepage home
subscribe to Texas Construction magazine subscribe
newsletters free e-newsletter
advertise
industry jobs industry jobs
Mcgraw Hill Construction
Texas Construction Logo
Order Your RISK FREE Subscription
comment

Dallas College Uses Project to Brand Campus

Text size: A A

When Dallas-based Mountain View College leadership decided to consolidate student services into one facility, they also saw an opportunity to create a clearly identifiable landmark to bring attention to the campus.

Campus leaders felt that passing motorists were unaware of the college’s existence.

“The 1970s architecture complex is on a wooded and below-grade site compared to the streets surrounding it,” Mountain View College President Felix A. Zamora tells Texas Construction. That left the campus virtually invisible to motorists passing the 300-acre site every day.

Zamora says that during the selection process for the architects, campus leaders tuned into how aspirant architects placed the building on the site and proposed to take advantage of a new building to distinguish the campus.

Ultimately selected PSA Dewberry [of Dallas] “because they understood our desire to create a focal point,” Zamora says. The firm presented various structures that would be visible from roads around the college, he says.

The design for the new 68,000-sq-ft Student Services Building allowed the college to maintain its original exterior finishes while creating a focal point that could be seen from nearby major roadways.

The result is an MVC brand/logo tower.

The $16.6-million project opened in the fall. It earned the National Institute of Steel Detailing Project of the Year for 2009 for Class One structures up to 500 tons. The general contractor was Fort Worth-based Steele & Freeman. As well, the fabricator was Structural Fabrications of Evansville, Ind., and the steel detailer was Dallas-based M.D. Bowers Inc.

 

----- Advertising -----
Blogs: Texas & La. Staff
Our blog delivers the latest news, insights, and opinions about Texas & Louisiana construction.
Reader Photos
Photos from ENR Texas & Louisiana Photo Showcase
Dodge Lead Center
Search for local construction projects OR CALL 877-234-4246 and get a FREE Lead Now!
Search by Project Type & State





----- Advertising -----
 Reader Comments:

Sign in to Comment

To write a comment about this story, please sign in. If this is your first time commenting on this site, you will be required to fill out a brief registration form. Your public username will be the beginning of the email address that you enter into the form (everything before the @ symbol). Other than that, none of the information that you enter will be publically displayed.

We welcome comments from all points of view. Off-topic or abusive comments, however, will be removed at the editors’ discretion.