Dallas Cowboys Break Ground on Mega-Merchandise HQ

After opening its new $1.1-billion stadium, the Dallas Cowboys broke ground on a 400,000-sq.-ft merchandise headquarters to meet their fans’ demand for Cowboys apparel and goods.

Located at the Dallas Fort Worth International Airport, the building will consolidate and expand existing Cowboys operations. It is scheduled to open in February.

Dallas-based developer Bandera Ventures previously built a 103,845-sq-ft facility for the Cowboys at DFW Airport and the current headquarters for the Merchandising Group, Pro Shop and Blue Star Graphics & Design.

The new building will serve as a warehouse, production and headquarters facility for Dallas Cowboys Merchandising, Dallas Cowboys Pro Shops, and Blue Star Graphics & Design.